When companies offer value-added services, they are more likely to cultivate strong customer loyalty providing a competitive advantage.
“Retailer’s success depends on their ability to provide the best possible in-store shopping experience to their best customers, who are increasingly using smartphones in-store for product and price comparison,” said Andrew Borg, senior research analyst for Wireless and Mobility, Aberdeen Group.
Many organisations have made a substantial investment in the ongoing development of their mobile strategy. Open Wifi connects existing mobile users with the retail experience.
So, how does Open Wifi add value for the retail customer?
Customers appreciate free and good quality wifi that enables them to carry out product research in store.
Customers expect connectivity. Increasingly, people expect to have access to the internet everywhere, all the time. Delivering Open Wifi ensures your organisation meets customers expectations.
Open Wifi can deliver exclusive and personalised in-store promotions and special offers which benefit and engage the customer.
Open Wifi delivers information in real time from online sources which customers use and trust.
Open Wifi delivers place utility for customers, connecting the online experience with the in-store experience.