Our technology delivers a full suite of reporting and analytics tools enabling your marketing function to learn more about your customers. Key metrics such as how often, customers visit, how long do they spend in store, which marketing campaigns generate the most new clients and which customers respond to special offers can be recorded.
Our reporting module delivers key metrics on new and returning customers. It can also segment between internal and external users of your open wifi service.
It can be configured to track user adoption rates by retail outlet. The reporting module delivers comparative reporting, for example the change in the number of logins week on week.
Analyse individual store counts and monitor communications and interactions with customers across your retail network enabling marketers to study ROI and adjust elements of their marketing mix to deliver maximum impact.